What “sources” really means
Worth saying up front, because it shapes what you can safely monitor: adding a source never involves a LinkedIn login. SignalRaven reads public activity from its own infrastructure, under its own access. Nothing ties a source you add to a personal account, and nothing runs on anyone’s machine. Monitor a competitor’s page and the looking happens on our side, completely separate from you and your team.
A source is anything we watch on LinkedIn. Each source counts as one against your plan's source cap (20 on Solo, 80 on Pro, unlimited on Scale).
The five source types:
| Type | Example | What we watch |
|---|---|---|
| Competitor company page | linkedin.com/company/forecastly | Every post Forecastly publishes, every reaction and comment that follows |
| Thought leader profile | A specific exec's personal page | Their posts and the engagement those posts attract |
| Keyword rule | "forecast accuracy" | Posts (from anyone) containing the keyword, plus engagement on those posts |
| Industry / topic page | linkedin.com/company/revops-collective | Same as competitor: every post + every engager |
| Tracked person | A specific decision-maker at a target account | Everything they post and everything they engage with |
A source isn't just “who you watch.” It's also “what gets surfaced.” Engagement on a source's posts is what creates signals; the source itself isn't the signal.
Adding a source
From your Sources dashboard:
Click + Add source. Pick the type, paste the URL (or type the keyword), and confirm. You'll see signals start to flow within minutes.
Pick the kind of LinkedIn activity to track.
Fetch all posts from this competitor's page and run them through your ICP filter.
Monitor posts authored by these specific people. Best for thought leaders.
Search LinkedIn for posts matching your keywords, whoever posted them.
Watch for third-party posts that mention your competitors by name.
Choosing what to monitor
This is the question most teams get wrong on day one. Two common mistakes:
Mistake 1: Monitoring everyone in your category. A 50-source list of every competitor-adjacent company sounds thorough, but most of those sources will be quiet, off-topic, or attract the wrong audience. Better: 5–10 sources you know your buyers actually engage with.
Mistake 2: Monitoring only direct competitors. Buying intent often shows up in adjacent conversations: your buyer talking shop with peers, asking questions of analysts, reacting to thought leadership in tangential categories. Mix direct competitors with thought leaders and topic-based keywords.
A starter mix that works for most B2B SaaS:
- 3–5 direct competitors (their company pages)
- 2–3 thought leaders in your space (individual profiles)
- 5–8 keyword rules (specific terminology your buyers use, not generic category words)
- 1–2 industry / community pages (analyst firms, podcasts, conferences)
That's 11–18 sources, well within Solo's cap, with room to grow on Pro.
Source quality scoring
Every week, we score each of your sources on three things:
- Volume: how much engagement it produces
- Relevance: how often that engagement passes ICP qualification
- Conversion proxy: how often the resulting signals get acted on (opened, replied to, marked as worked)
You'll see a green/yellow/red indicator on each source, plus a suggested action: keep, consider pruning, or promote (give it more weight in scoring).
We don't change anything automatically. Every prune, promote, or addition is yours to confirm.
Tuning sources after week one
Most teams over-monitor at first. After 7 days, look at the scorecard and ask:
- Which sources produced zero signals that got opened? Prune them.
- Which sources produced lots of signals but ICP scores were consistently low? Tighten your ICP, don't touch the source.
- Which sources had high signal scores and high action rates? Look at their patterns: what keywords, what topics, what time of day. That's the shape of your real market conversation.
Plan limits
| Plan | Source cap |
|---|---|
| Solo | 20 |
| Pro | 80 |
| Scale | Unlimited |
Pausing a source doesn't free up the slot; paused sources still count against the cap. Remove what you don't need.
Where to go next
- Configure your ICP → How sources combine with ICP qualification to produce signals
- Signals & scoring → What happens to each engagement after the source surfaces it