← PRODUCT
Always On Signals & Monitoring
Always watching your market. Ruthless about what reaches you.
SignalRaven watches the LinkedIn conversations your buyers are already in: competitor posts, keyword and industry searches, tracked people. Engagers are qualified against your ICP. Most never reach you. What survives arrives scored and explained, wherever your team works.
Cold outreach starts with a list. Signal-led outreach starts with a reason.
What comes back
A person, a score, and a reason to reach out.
Urgency, 1 to 10
AI scores how soon a rep should act. Deterministic bumps stack on top: repeat signals from the same person or company in 90 days, a top-relevance source post, a confirmed buyer. Capped at 10, breakdown stored.
The five ICP dimensions
Title, market affinity, industry, company size, location. Each has its own threshold and each must pass independently.
The reasoning, written
Context, why it matters, and talking points generated for higher-urgency signals. The write-up travels with the signal to every destination.
The signal stack
Other signals from the same person or company in the last 90 days raise urgency on every plan. Pro adds the stack view.
← Back to signals
M. Calder · Head of Growth
Ledgerline · Fintech infrastructure · 260 employees · Austin, TX
9
Comment on competitor mention
Captured ~2 hrs ago · Aug 28, 2026 1:04 PM
SDR: PriyaStage: New
Person · M. Calder
LinkedIn ↗MC
Head of Growth @ Ledgerline · pipeline, positioning and the numbers behind both
Austin, Texas, United States
RolesHead of Growth · 2 yrs · CURRENT
Engagement
Mention_tracking commentEngagementCOMMENT: “This is the gap we keep seeing too. Timing beats copy every time. How are teams actually catching the engagement before it goes cold?”
ContextM. Calder commented on a post comparing reply rates across cold email and warm introductions, and asked how teams surface engagement before it goes cold. The post is directly about pipeline quality, so this is timely context for a rep to reference.
Why it mattersA Head of Growth at a 260-person fintech infrastructure company owns pipeline efficiency. Ledgerline is scaling outbound this quarter, so signal-led prospecting maps to a problem they are living right now.
Talking points
●They asked, in public, how teams catch engagement before it goes cold. Open on that question.
●The post contrasts a 1.1% cold reply rate with 14% after a real interaction. A natural bridge to signal-led outreach.
●Ledgerline is hiring SDRs this quarter, so pipeline coverage is on their mind.
Routing
● DeliveredSlack · #pipeline-signalsURGENCY ≥ 7
A signal, in full
One weak dimension can’t hide behind a strong average.
✓Five dimensions: title, market affinity, industry, company size, location. Each has its own threshold.
✓Each dimension must pass on its own. A strong composite cannot rescue a failed check.
✓The result is shown per dimension, so you can see exactly why someone made the cut.
ICP analysis
94/ 100
Composite fit
● Pass
Each dimension must pass on its own.
Title / Role
95%
Market affinity
86%
Industry
90%
Company size
100%
Location
100%
Scored 1–10, with the five ICP dimensions behind it
Multiple signals from a person or company raise the urgency on their own.
✓Every signal shows the others from the same person in the last 90 days. Someone engaging twice in a week is telling you something.
✓It also surfaces signals from other people at the same company, so a warming account is visible before anyone connects the dots by hand.
✓Each repeat bumps the urgency automatically. The pattern reaches your team ranked above the one-off noise.
Signal stack · person/company · 90d
~2 hrs9
M. Calder
Head of Growth
~6 days7
M. Calder
Head of Growth
~19 days8
D. Reyes
VP Marketing · Ledgerline
Repeat signals raise urgency automatically. One engagement is noise; three from the same person or company is a pattern.
One engagement is noise. Three is a pattern.
What gets cut
Now the machinery: everything that stood between that signal and the noise.
More than a dozen qualification checks. Here they are.
01
Post relevance
Every discovered post is scored 1 to 5 against your market. Only relevant posts join the watchlist.
02
Identity checks
Engagers with no findable profile are dropped. People at your company and at tracked competitors are filtered out. Reactors pass a title-relevance check before any money is spent on them.
03
Person qualification
Profile enriched, then screened against your target titles and locations.
04
Company qualification
Company enriched. Sellers, vendors, and competitors detected and excluded, with an AI identity review for borderline cases. Buyer, seller, or influencer classification.
05
ICP scoring
Five dimensions, each with its own threshold, each of which must pass on its own.
06
Urgency scoring
1 to 10, with deterministic bumps for repeat signals, top sources, and confirmed buyers.
Pipeline · last 7 days
Discovered
357
Qualified posts
225
Watching
94
Engagements
7,602
Signals
370
7,602 engagements captured. 370 survived qualification.
Most of what we watch never reaches you. By design.
Where it lands
Six destinations, routed by your rules
Slack, Google Sheets, webhooks, Notion, n8n, and Clay, plus the Signal Inbox, the REST API, and MCP. Route everything, or only what clears a bar you set: “Urgency ≥ 7 to #sales-signals, everything to the Sheet.” Test deliveries never trigger routing rules.
The moment a signal clears qualification, it’s routed. Engagement is captured on a monitoring cycle, so the signal reaches you while the thread is still warm and a reply still reads as natural.
CHAT
Slack
SPREADSHEET
Google Sheets
HTTP
Webhook
NDOCS
Notion
AUTOMATION
n8n
CENRICHMENT
Clay
Slack · #pipeline-signals
ROUTING URGENCY ≥ 7 · LAST ~2 HRS AGO
Routed the moment it qualifies
Who owns what
Signals are a team asset
Send a signal to the teammate who should work it, or @-mention them in a comment right on the signal. The discussion lives next to the evidence.
Tag signals to owners, stages, or anything else your team defines: up to 20 categories with 100 values each, applied by any teammate, filterable with per-tag counts.
Tags are human-applied on purpose. Ownership stays under team control; urgency rules handle the routing. Archive what is handled and keep the whole desk in one inbox.
MC994%
M. Calder
Ledgerline · Head of Growth
SDR: PriyaStage: New+ TAG
Filter by tag
SDR: Priya41
SDR: Abby37
Contacted18
Tag it, own it, keep the desk in one inbox
What it watches
LinkedIn signals, found at the source
Point it at your market once. Discovery runs daily on every source.
Competitor pages
People engaging with a competitor’s posts are raising their hands in your market. Watch whole pages, pages filtered to the topics you care about, or the employees themselves.
Your own company page
Turn the audience you already built into qualified pipeline. Every commenter and reactor on your posts becomes a candidate.
Tracked people
Hand-picked prospects and thought leaders: their posts, reposts, comments, and what they react to. Import up to 100 profiles at once.
Keyword searches
Catch the conversation itself: the problems, the complaints, the tool comparisons. Boolean queries, industry sweeps, or a hashtag.
Mentions
Posts that name a company you care about, including yours. Often the strongest buying signals.
Watched posts
Relevant posts join a tiered watchlist. Engagement is harvested on a growth-aware schedule, up to 250 comments and 250 reactions per post per pass.
For every watched post, every commenter and reactor becomes a candidate. Most don’t survive qualification.
What earns its place
Every source earns its place
Every source is scored on the only thing that matters: the signals it produced. Posts watched, engagers evaluated, signals delivered, and a 0 to 100 Strength bar per source.
Weak sources are visible in a glance. Pause them, tune them, or let the strong ones carry the desk.
Every source scored on the signals it produced
The whole desk
One dashboard ties it together
Watching, qualifying, and delivery roll up to a single view: what got discovered, what survived, and who your team should call this morning.
Your signal pipeline.LAST 7 DAYS
Discovered
357
Qualified
225
Watching
94
Engagements
7,602
Signals
370
The pipeline, end to end
What it pairs with
Monitoring finds the moment. Intelligence does the homework.
A signal tells you who engaged and why now. Intelligence tells you everything else about the account before you write the first line: ICP fit with the reasons, company momentum, and the buying committee.
On Demand Intelligence Reports →
Cost & plans
Start free with 2,500 credits.
The credits stay live for as long as you’re using the trial. Upgrade once you’ve seen the value in your own pipeline; leftover trial credits add onto your first paid invoice. Start free trial →
Solo
$99/mo
2,500 credits
20 sources
1 seat · 1 destination
Pro
$399/mo
11,500 credits
80 sources
5 seats · 2 destinations
Signal Stack view
Scale
$799/mo
25,000 credits
Unlimited sources, seats & destinations
Advanced ICP editing
Credits: 1 per post surfaced, a fraction per comment or reaction captured, 1 per engager evaluated, 3 per qualified signal delivered. See pricing →
Give every rep a reason.