SIGNALRAVEN
Integrations
Salesforce·Through a webhook

Push signals into Salesforce as leads or tasks

Salesforce receives signals through the webhook destination and a flow that writes the lead or task. Flow Builder, Zapier, Make and n8n all work.

What lands in Salesforce

Whatever your flow writes. Common: upsert a Lead keyed on the LinkedIn URL, set a custom Signal Score field from strength, and log a Task on the matching Account owner with the suggested opener.

Connect it

  1. Add a Webhook destination in SignalRaven pointed at your flow's catch URL, or at a Salesforce inbound endpoint you host.
  2. Match the person to a Lead or Contact. Upsert when there is no match.
  3. Write the score, the persona and the LinkedIn URL to fields. Add the post summary and why it matters as a note.
  4. Create a Task for the owner with the suggested opener.

One signal, arriving

Salesforce, Lead record
Marcus Feld · Brightmile · Signal Score 8 · Persona: RevOps leader
Task: Reach out with the suggested opener. Due today.
A sample signal. Marcus Feld and Brightmile are made up.

Details

PathSignalRaven Webhook → your flow → Salesforce.
PayloadJSON. Person name, title, company, location and LinkedIn URL. Company size, industry, website and summary. ICP persona, seniority, confidence and composite score. Signal type, urgency score from 1 to 10, the post excerpt, a summary, why it matters, a suggested opener, the engagement detail and the source post URL. A link to the signal in your portal, the related-signal stack, and your workspace tags.
SigningEvery delivery carries an X-SignalRaven-Signature header: an HMAC-SHA256 of the raw body using the destination's signature secret. The secret shows once when you create the destination, and you can rotate it in destination settings. Idempotency-Key and X-SignalRaven-Delivery both carry the signal id, so a retry never creates a duplicate on your side.

Good to know

  • Dedupe on the signal id so a retry updates the same record.
  • Tags arrive by name, so a Territory tag can set the Lead owner in the flow.

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Related

  • Webhooks → A signed JSON POST to your URL for every qualified signal, with bearer, basic, API-key or custom-header auth.
  • HubSpot → Route signals through a webhook into HubSpot as a new contact, a note, or a task for the owning rep.
  • Make → Catch signals with a custom webhook module in Make and route them anywhere Make connects.
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