Integrations
Lemlist·Through Zapier, Make or n8n

Add signal leads to a Lemlist campaign

Lemlist receives signals through Zapier, Make or n8n: the flow adds the person as a lead and passes the suggested opener in as a variable, so the first step of the sequence quotes what they actually posted.

What lands in Lemlist

A lead in the campaign you choose, with first name, last name, company, LinkedIn URL and a custom variable holding the suggested opener. Enrich the email in the flow first if your campaign needs one.

Connect it

  1. Add a Webhook destination pointed at a catch hook in Zapier, Make or n8n.
  2. Enrich the email from the LinkedIn URL if the campaign needs it.
  3. Add the lead to the Lemlist campaign, mapping suggestedOpener to a custom variable.
  4. Reference that variable in the first step of the sequence.

One signal, arriving

Lemlist campaign, new lead
Marcus Feld · Brightmile · {{opener}}: Saw your question on justifying per-seat spend at renewal...
A sample signal. Marcus Feld and Brightmile are made up.

Details

PathSignalRaven Webhook → Zapier, Make or n8n → Lemlist.
PayloadJSON. Person name, title, company, location and LinkedIn URL. Company size, industry, website and summary. ICP persona, seniority, confidence and composite score. Signal type, urgency score from 1 to 10, the post excerpt, a summary, why it matters, a suggested opener, the engagement detail and the source post URL. A link to the signal in your portal, the related-signal stack, and your workspace tags.

Good to know

  • Score floors on the destination keep low-urgency signals out of the campaign.

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Related

  • Smartlead Send each signal into a Smartlead campaign with the suggested opener as a custom field.
  • Instantly Send each signal into an Instantly campaign with the suggested opener as a custom variable.
  • Zapier Catch signals with Webhooks by Zapier and send them to any of the apps Zapier connects.